We partner with our clients to transform leaders, teams and organisations in New Zealand and Australia.
Archetype delivers leadership consulting, leadership development, leadership team coaching, leading management & strategy facilitation, team development and executive coaching.
Tony Gardner - Partner
Leadership & Team Expert | Strategy Specialist | Facilitator | Coach | Speaker
Tony is a sought-after leadership and team development facilitator and consultant.
A former CEO and board chair, he combines over 20 years of real-world leadership experience in New Zealand, Europe, Australia, and Asia with best-practice leadership and team development.
With over a decade of leadership and team coaching experience across a range of sectors and industries, Tony has guided the development of leaders and leadership teams in many private and public sector organisations in New Zealand and Australia.
Tony’s blend of real-world executive leadership experience and development expertise guides and empowers the transformation of leaders and leadership teams.
Tony’s consulting and facilitation style is based on building connection and trust. He is engaging, pragmatic and outcome oriented.
Auckland based, Tony combines facilitation with consulting, coaching, and a genuine desire to see people grow through an engaging, motivating journey.
Tony is an Accredited Partner in DISC and a Gallup Certified Strengths coach.
“Tony was a very good fit for us culturally. His ability to deliver across multiple levels of experience and seniority is impressive. Tony moved this experience from a four-day course to a change in behaviours that resonate long beyond the last day”
“Tony’s work has been outstanding. He may be the best organisational development consultant I have worked with.”
Emma Holderness - Partner
Partner - Leadership & Culture Expert | Change Specialist | Facilitator | Coach
Emma is a leadership and culture consultant with a track record of helping organisations build engaged, high-performing teams through clarity, connection, and trust.
She brings together real-world leadership experience, governance expertise, and a people-centred approach grounded in strategic thinking.
Emma’s real-world experience includes leading major transformation and culture programmes across both the public and private sectors. As Chief People Officer for Loyalty NZ and Connect360, she designed leadership frameworks, performance systems, and engagement strategies that supported large-scale change while keeping people connected and motivated.
A former Royal New Zealand Air Force officer, Emma combines discipline and structure with warmth and empathy. Her consulting and facilitation style is practical, evidence-based, and deeply human—helping leaders and teams navigate complexity with confidence and purpose.
Wellington based, Emma works with clients to strengthen leadership capability, embed values-based cultures, and design workplaces where people genuinely want to do their best work.
Emma is a Gallup Certified Strengths coach, and accredited in DISC, MBTI, and Team Management Systems profiles.
“A trusted advisor, Emma brings a rare mix of strong theoretical grounding and very practical, people centred delivery. She is highly skilled at analysing leadership culture, designing realistic pathways toward a more positive, high trust environment, and then bringing leaders and teams with her on that journey. ”
“I would recommend Emma to support any organisation who has leadership development opportunities, as she adeptly navigates both small and large organisation’s challenges.”
Organisations we've worked with
Our clients include Fire and Emergency NZ, WorkSafe, MBIE, the Reserve Bank, Kiwibank, ASB, Spark, SkyCity, MinterEllisonRuddWatts, Chapman Tripp, Fletcher Building, Waikato-Tainui and Starship, along with many other public, private and not-for-profit organisations across New Zealand.
