Archetype combines world-class leadership and leadership team development with extensive senior real-world leadership experience.

By combining evidence-based insights, frameworks and tools with real-world leadership experience and extensive facilitation and coaching experience we help transform private and public sector leaders, teams and organisations in New Zealand and Australia.

Archetype delivers leadership development, leadership team coaching, change leadership facilitation, strategy development facilitation, ‘beyond team building’ team development and executive coaching.

Please don’t hesitate to contact either of us. We are happy to discuss any initiative, answer any questions you may have or simply talk about some you are considering.

Tony Gardner

Leadership & Team Expert | Strategy Specialist | Facilitator | Coach | Speaker

Tony is a sought-after leadership and team development facilitator and consultant.

A former CEO and board chair, he combines over 20 years of real-world leadership experience in New Zealand, Europe, Australia, and Asia with best-practice leadership and team development.

With over a decade of leadership and team coaching experience across a range of sectors and industries, Tony has guided the development of leaders and leadership teams in many private and public sector organisations in New Zealand and Australia.

Tony’s blend of real-world executive leadership experience and development expertise guides and empowers the transformation of leaders and leadership teams.

Tony’s consulting and facilitation style is based on building concretion and trust. He is engaging, pragmatic and outcome oriented.

Auckland based, Tony combines facilitation with mentoring, coaching, and a genuine desire to see people grow through an engaging, motivating journey.

Tony is an Accredited Partner in DISC and a Gallup Certified Strengths coach.

Contact Tony

Emma Holderness

Leadership & Culture Expert | Change Specialist | Facilitator | Coach

Emma is a leadership and culture consultant with a track record of helping organisations build engaged, high-performing teams through clarity, connection, and trust.

She brings together real-world leadership experience, governance expertise, and a people-centred approach grounded in strategic thinking.

Emma’s real-world experience includes leading major transformation and culture programmes across both the public and private sectors. As Chief People Officer for Loyalty NZ and Connect360, she designed leadership frameworks, performance systems, and engagement strategies that supported large-scale change while keeping people connected and motivated.

A former Royal New Zealand Air Force officer, Emma combines discipline and structure with warmth and empathy. Her consulting and facilitation style is practical, evidence-based, and deeply human—helping leaders and teams navigate complexity with confidence and purpose.

Wellington based, Emma works with clients to strengthen leadership capability, embed values-based cultures, and design workplaces where people genuinely want to do their best work.

Emma is a Gallup Certified Strengths coach, and accredited in DISC, MBTI, and Team Management Systems profiles.